about noya
Together, we're making healthy, fresh food accessible.
DISCOVER OUR MEALS
Noya is our brand and our promise: your personal meals. Noyameals is the name of our platform, which lets partners offer fresh meals to their customers under their own brand or co-branded. To the customer, it feels like the meal service of their own clinic, club or employer; behind the scenes, Noya takes care of the meals, chilled home delivery and the data insights.
We are a team with more than 60 years of combined experience in portals, food and health. Together we are building the nutrition layer underneath health programmes: We own the food. You own the brand.
Founder, Managing Director
More then 30 years of marketing and commercial leadership in health, food, automotive and telecom, including 8 years as CEO and partner of a scale-up in the health market. Responsible for the business model, strategy, NPD roadmap and finance.
Founder, Commercial Director
Former owner of meal-prep company Tessa's; knows the market and the network from the inside. Responsible for existing and new partners within the verticals, partners in the knowledge ecosystem, and marketing.
Portal, IT & data
Owners of Websculptures/Power-S (Eindhoven), long-time builders of SaaS portals; built the portal and own the data, Ai and tech roadmap.
Back office & customer service
E-commerce experience, including at Tessa's; supports consumers and partners, customer satisfaction and order handling.
Health
Nutrition belongs in the programme, not after it. It is part of the whole journey, from the first day to the last.
Quality
Developed with dietitians and nutrition experts, freshly prepared to order and delivered chilled to your home.
Collaboration
Business partner first: under your brand or co-branded, and the relationship with your customer stays yours.
Innovation
Tailored using data & insights, no one-size-fits-all.
Trust
Careful, works with certified partners, data and GDPR-compliant.
Noya delivers personalised, fresh meals that fit who you are and what you need, whether that's a busy household, working on your fitness, or following a treatment programme. Nutrition is the link between intention and results. We believe the right meal at the right moment makes all the difference. We take the hassle out of shopping and cooking, so there's always a meal ready that fits your situation exactly. No dietary dogma, no one-size-fits-all. "One meal, made for one body - yours."
We believe good nutrition is the foundation of every lifestyle, not something added on top — it's the base everything else rests on. We envision a future where personalised nutrition is a natural part of everyone's life, not the exception, but the standard for anyone who wants to live well. Noya is building the infrastructure that makes this possible: one platform, tailored to a wide range of journeys, so the right meal never has to be a choice you make on your own.
Every day, we help partners make healthy, fresh meals part of their services — not by taking centre stage, but by making everything possible behind the scenes.
Because when professionals get the right support, they can help even more people live healthier lives.
